Magic was launched on 20 April 2015 in Auckland, Wellington, Christchurch, Tauranga, Rotorua, Hawke's Bay and Dunedin, some stations were launched on frequencies MediaWorks acquired in radio spectrum auctions, others were secondary frequencies used by other MediaWorks stations such as in Dunedin the 99.8FM frequency was previously used by Radio Dunedin and Wellington's 891AM previously used by The Breeze. The station ceased on 20 March 2022 ahead of its delayed rebranding as Today FM on 21 March 2022. The first programme aired on Magic Talk was Overnights with Tony Amos. This change took effect in mid-January 2019, with a large number of Radio Live hosts leaving the station due to the restructure. Magic was rebranded as Magic Music, and some programmes shared with Magic Talk. The station competed directly against New Zealand Media and Entertainment (NZME) station Newstalk ZB. Magic operated Magic Talk, a nationwide Auckland-based talkback, news and sport radio network formed by the 2019 rebrand of Radio Live. Its breakfast show, Bunting in the Morning (formerly Magic in the Morning and Magic Breakfast respectively), is hosted by long-time radio personality, Mark Bunting. The network targets New Zealand's growing population of baby boomers with a line-up of veteran broadcasters. Those relationships spurred his passion as a showbiz historian and collector of memorabilia from the days of vaudeville as well as 78 RPM records produced in the 1920s through the early 1950s.Magic is a New Zealand oldies radio network owned by MediaWorks New Zealand. on its signature unscripted series “This Is Your Life.” That gave Larsen exposure to legendary performers such as Buster Keaton, Stan Laurel, Ed Wynn, Mack Sennett, George Burns and Jack Benny. In addition to “Truth or Consequences,” Larsen worked with Ralph Edwards Prods. Larsen got his start as a writer in radio, working on audience participation shows for ABC Radio. Milt Larsen and his brother were saluted with the star on the Hollywood Walk of Fame in 2006. Magic Castle co-founder William Larsen Jr. I’m proud to be trusted to both, give back to the place that made me to become the custodian of the Magic Castle, and to work with its members and the Larsen family to ensure our most incredible club house grows and thrives for decades to come.” The people who think of the Castle as their home and the place itself seem to have magical properties that have created and inspired some of the world’s greatest entertainers. “The Magic Castle is like bedrock - the center point of magic,” Pitchford said in a statement at the time. Milt Larsen, co-founder of Hollywood’s famed Magic Castle club The Larsen family leased the property from owned Thomas Glover until last year, when the site was acquired by videogame magnate Randy Pitchford, founder of Gearbox Entertainment. The club opened its doors in 1963 and has become a world-renowed destination, despite its ups and downs over the past 60 years. The trio created the Academy of Magical Arts, but the venue became known as the Magic Castle. Larsen teamed with his older brother, William Larsen Jr., and William’s wife, Irene, in the early 1960s to transform a Gothic renaissance mansion on Franklin Avenue in the heart of Hollywood into a clubhouse designed to cater to working magicians. His mother, Geraldine, made early appearances on TV as “The Magic Lady.” Milt Larsen worked as a writer for TV game shows including “Truth or Consequences” during 18 years of Bob Barker’s tenure as host in the 1950s, ’60s and early ’70s. His father, William Larsen Sr., was a prominent local defense attorney and a performing magician. Larsen had deep roots in the world of magic and in Los Angeles. Milt Larsen, the magician and TV writer who co-founded Hollywood’s famed Magic Castle night spot, died May 28 in Los Angeles.
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