While native advertising can benefit businesses by measuring clicks and increasing traffic more than standard advertising because the brands, products and services are similar to the content on the site, sponsored content takes this concept further by embedding it into the site. Related: What is Native Advertising? Types, Benefits and the User Experience Benefits of sponsored contentĪlthough sponsored content is a type of native advertising, it is often part of the larger brand strategies of the publisher and the partner, while native advertising often has more short-term goals, such as selling a specific product. Examples of native advertising content include promoted listings on shopping sites, paid search results, recommendation tools that prompt you to other sites and search or product suggestions. Native advertising is most commonly found using search engines or shopping online where the ads or content can be relative to the experience. However, sponsored content is often clearly marked with words such as "sponsored" or "promoted." Sponsored content is a type of native advertising that blends in or looks more natural on a website, blending in with the host site's usual content. Native advertising is a type of advertising that often matches the website it is on and offers information of interest to the site's visitors. Related: 10 Marketing Strategies to Grow Your Business Sponsored content vs. Often, brands might feature sponsored content in their social media posts if they want to extend their reach to new audiences and individuals want to increase their credibility. Sponsored content often looks more natural than traditional advertising that you might see on websites or other platforms. Sponsored content, also called an advertorial, is a type of advertising content from a sponsor or company that is published by another individual or media outlet that may look similar to what the publisher already generates. In this article, we discuss the aspects of sponsored content, compare it to native advertising and look at some common examples. Learning the basics of sponsored content and how to create it can help you decide if using it is right for your brand or platform. As more people use social media, sponsored content has grown into an increasingly popular method of advertising to use alongside traditional methods. Companies and individuals trying to grow their customer base or followers are always looking for creative ways to advertise.
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